About Us

It's true, every garment does have a story, but that implies wear- and "where?!" Meaning, where has it gone? Who has worn it? Why did they wear it? It's a two-way street; a song and a dance.

Morel isn't necessarily a westernwear store. We aren't some overly-curated americana vintage purveyor. We just like things worthwhile. Perhaps, were attracted to the idea of "folk?" But in an ever contemporary sense. You'll find musings from the dollar bin in Albuquerque, old designer from a past life, and things our loved-ones make. It's an eclectic collection of things worth having, or rather, worth using.

Come on down sometime, we surely don't have everything online!

4 Firehouse Lane, Madrid, NM, USA, 87101

Meanderings! Meet us somewhere halfway:

1. Pandora’s Vox: On Community in Cyberspace (1994)
   
2. The Timeless Way of Building
   
3. Countersurveillance Aesthetic: The Role of Fashion in the Reappropriation of Identity
   
4. Encounters at the End of the World
   
5. Mediaburn Archive